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| [1.] Svr/Fragment 009 01 - Diskussion Zuletzt bearbeitet: 2020-02-14 22:55:50 Schumann | Bakos 1998, BauernOpfer, Fragment, Gesichtet, SMWFragment, Schutzlevel sysop, Svr |
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| Untersuchte Arbeit: Seite: 9, Zeilen: 1-5, 9-16, 21-24 |
Quelle: Bakos 1998 Seite(n): 39, 40, 41, Zeilen: 39: right col. last paragraph; 40: left col., 1 ff., right col., 4 ff.; 41: left col., 9 ff. |
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| The dynamics of friction free markets will change product-pricing strategies of companies that had previously depended on geography or customer ignorance. As geography becomes less Important, new source of product differentiation such as customized features, service or innovation will become more important (Bakos 1998).
[1.2.2 Agreement Phase New types of price agreements are possible in electronic markets with auctions, or bulk buying, where customers can obtain higher bargaining power.] The ability to customize products, combined with the ability of sellers to access substantial information about prospective buyers, such as demographics, preferences and past shopping behavior, is greatly improving seller’ ability to price discriminate. Price discrimination is a powerful tool that allows sellers to increase their profits, and reduces consumer surplus enjoyed by buyers. On the other hand, price discrimination enables sellers to service buyers that would otherwise be priced out of the market, an outcome that increases economic efficiency (Bakos 1998). [1.2.3 Settlement Phase With digital information goods such as news, music or software, the Internet dramatically reduces the marginal cost of distribution of these goods (Bakos 1998).] Furthermore, electronic payment systems have the potential of lowering transaction costs of commercial exchanges, and micro payment systems will lower the costs of small transactions, enabling new pricing strategies such as metering of software use. Bakos, Y. 1998, "The Emerging Role of Electronic Marketplaces on the Internet," Communications of the ACM, vol. 41, pp. 35-46. |
[page 41]
The dynamics of friction-free markets are not attractive for sellers that had previously depended on geography or customer ignorance to insulate them from the low-cost sellers in the market. As geography becomes less important, new sources of product differentiation, such as customized features or service or innovation, will become more important, at least for those sellers who don’t have the lowest cost of production. [page 39] The ability to customize products, combined with the ability of sellers to access substantial information about prospective buyers, such as demographics, preferences and past shopping behavior, is greatly improving sellers’ ability to price discriminate—that [page 40] is, to charge different prices for different buyers. Price discrimination is a powerful tool that allows sellers to increase their profits, and reduces the consumer surplus enjoyed by buyers. On the other hand, price discrimination enables sellers to service buyers who would otherwise be priced out of the market, an outcome that increases economic efficiency. [...] Electronic payment systems will further lower transaction costs in Internet marketplaces, and micropayment systems will lower the cost of small transactions, enabling new pricing strategies such as the metering of software use. |
The source is given three times, but there are no quotation marks despite the closeness of the text to the source. |
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Letzte Bearbeitung dieser Seite: durch Benutzer:Schumann, Zeitstempel: 20200119223022