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| Autor | Wikipedia Authors |
| Titel | Corporate social responsibility |
| Verlag | Wikipedia |
| Datum | 25. December 2007 |
| URL | https://en.wikipedia.org/w/index.php?title=Corporate_social_responsibility&oldid=180083221 |
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| Fußnoten | no |
| Fragmente | 2 |
| [1.] Msc/Fragment 039 18 - Diskussion Zuletzt bearbeitet: 2014-12-24 08:11:50 Hindemith | Fragment, Gesichtet, KomplettPlagiat, Msc, SMWFragment, Schutzlevel sysop, Wikipedia Corporate social responsibility 2007 |
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| Untersuchte Arbeit: Seite: 39, Zeilen: 18-22 |
Quelle: Wikipedia Corporate social responsibility 2007 Seite(n): 1 (online source), Zeilen: - |
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| In crowded marketplaces, companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. Corporate social responsibility can play a role in building customer loyalty based on distinctive ethical values. Several major brands are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice [26].
[26] PALUSZEK, J. Ethics and Brand Value: Strategic Differentiation (PowerPoint). Business and Organizational Ethics Partnership Meeting. Markkula Center for Applied Ethics, Santa Clara University, 2005 |
Brand differentiation
In crowded marketplaces companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values[14]. Several major brands, such as The Co-operative Group and The Body Shop are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice. 14. Ethics and Brand Value: Strategic Differentiation [ http://www.scu.edu/ethics/practicing/ focusareas/business/ethics-and-brand-value.ppt ] |
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| [2.] Msc/Fragment 040 34 - Diskussion Zuletzt bearbeitet: 2014-12-24 08:08:29 Hindemith | Fragment, Gesichtet, KomplettPlagiat, Msc, SMWFragment, Schutzlevel sysop, Wikipedia Corporate social responsibility 2007 |
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| Untersuchte Arbeit: Seite: 40, Zeilen: 34-39 |
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| 6.4 The meaning of corporate social responsibility for risk management
Managing risk is a central part of many corporate strategies. Reputations that take decades to be built up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks [20]. [20] KYTLE, B., RUGGIE, J. Corporate Social Responsibility as Risk Management: A Model for Multinationals (PDF), 2005, 21p., Social Responsibility Initiative Working Paper No. 10. John F. Kennedy School of Government, Harvard University. |
Risk management
Managing risk is a central part of many corporate strategies. Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks[13]. 13. Risk: A model for multinationals [ http://www.ksg.harvard.edu/m-rcbg/CSRI/ publications/workingpaper_10_kytle_ruggie.pdf ] |
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