von Martin Schelberg, PhD
Statistik und Sichtungsnachweis dieser Seite findet sich am Artikelende
| [1.] Msc/Fragment 039 18 - Diskussion Zuletzt bearbeitet: 2014-12-24 08:11:50 Hindemith | Fragment, Gesichtet, KomplettPlagiat, Msc, SMWFragment, Schutzlevel sysop, Wikipedia Corporate social responsibility 2007 |
|
|
|
| Untersuchte Arbeit: Seite: 39, Zeilen: 18-22 |
Quelle: Wikipedia Corporate social responsibility 2007 Seite(n): 1 (online source), Zeilen: - |
|---|---|
| In crowded marketplaces, companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. Corporate social responsibility can play a role in building customer loyalty based on distinctive ethical values. Several major brands are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice [26].
[26] PALUSZEK, J. Ethics and Brand Value: Strategic Differentiation (PowerPoint). Business and Organizational Ethics Partnership Meeting. Markkula Center for Applied Ethics, Santa Clara University, 2005 |
Brand differentiation
In crowded marketplaces companies strive for a unique selling proposition which can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values[14]. Several major brands, such as The Co-operative Group and The Body Shop are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice. 14. Ethics and Brand Value: Strategic Differentiation [ http://www.scu.edu/ethics/practicing/ focusareas/business/ethics-and-brand-value.ppt ] |
The source is not mentioned. The reference given does not contain the parallel text. |
|
Letzte Bearbeitung dieser Seite: durch Benutzer:Hindemith, Zeitstempel: 20141224081211