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Version vom 1. Januar 2022, 17:12 Uhr


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Untersuchte Arbeit:
Seite: 299, Zeilen: 9-16, 21-22
Quelle: Grunig Toth Hon 2001
Seite(n): 27, 335, 336, Zeilen: -
Highly connected to levels of awareness about sexism is educating others about the feminist movement. There is a stereotypical image of feminists as raucous and anti-men, and this continues to be a problem because many women—especially young women—are then reluctant to call themselves feminists. They fear being stigmatized or do not believe that feminism is relevant to their lives. The media, advertising, and popular culture are partly responsible for having undermined the feminist movement by falsely depicting feminist goals as harmful to women and suggesting a return to home and hearth as women’s true way to happiness.

[...] Nevertheless, perhaps more importantly, there is more variation within than there is between men and women.

[page 335]

Related to levels of awareness about sexism is educating others about the feminist movement. The stereotypical image of feminists as strident and anti-men continues to be a problem for feminism because many women (especially young women) are reluctant to call themselves feminists. They fear being stigmatized or they do not consider feminism relevant to their lives (Olen, 1991). [...]

Faludi (1991) addressed feminism’s taint in Backlash: The Undeclared War Against American Women. She documented how the media, popular

[page 336]

culture, and advertising have undermined the feminist movement by falsely portraying feminist goals as damaging to women and proposing a return to home and hearth as women’s true road to happiness.

[page 27]

Perhaps most important, sifting through literally hundreds of studies on gender and sex roles has convinced us that there is more variation within one gender than there is between men and women.

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