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| Untersuchte Arbeit: Seite: 118, Zeilen: 19-23 |
Quelle: Fröhlich Peters 2007 Seite(n): 232, Zeilen: first paragraph |
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| This chapter is important in this study because it analyzes the center of the controversial debate in research on the feminization of public relations, which is marked by the interpretation of presumed gender differences. The two main questions are: 1. Whether, and to what extent, women and men are generally suited to public relations and 2. Women’s and men’s specific suitability for the two main public relations roles – [namely, the technical and the managerial role.] | The Role of Gender Stereotypes
The center of the controversial debate in research on the feminization of public relations is marked by the interpretation of presumed gender differences. The two main questions are (a) whether, and to what extent, women and men are generally suited to public relations and (b) women’s and men’s specific suitability for the two main public relations roles—namely, the technical and the managerial role. |
The source is not given. |
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