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| Untersuchte Arbeit: Seite: 46, Zeilen: 1 ff. (entire page) |
Quelle: Ananto 2004 Seite(n): 265, 266, 269, Zeilen: 265: 1 ff; 266: 5-8, 16-18, 28-29; 269: 18-22 |
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| [The professional associations have not established a mechanism to encourage members to] practice ethical public relations. Surely, this lack of ethics provokes criticism from the media and external observers (Ananto, 2003).
The development of public relations reached its peak with the government’s policy of privatization when all public companies listed on the Jakarta Stock Exchange started to include public relations as an organizational activity (Ananto, 2003). In 2000, under Habibie’s presidency, the controversial Department of Information was dissolved. This department was notorious for its efforts to control the press, boost propaganda, and practice asymmetrical public relations (Ananto, 2003). C.2. The Current Status of the Public Relations Profession in Indonesia Today, many Indonesians still look down upon public relations professionals as people who only organize events and perform media relations. Even the media often view public relations professionals as self-serving publicists (Ananto, 2003). However, some government leaders are more appreciative of the impact public relations has on their activities. During Wahid’s presidency, public relations consultants were hired to manage political campaigns, marking public relations’ peak at the government levels (Ananto, 2003). According to former Head of Communications and Public Relations of PERHUMAS, Magdalena Wenas, public relations in Indonesia has not yet developed into a specialization although there has been a significant movement in this direction in the past few years. To a large extent, top managers often do not realize the need for public relations until they are faced with a crisis (Wenas, 2002). After the financial crisis that hit Indonesia in 1997, organizations have been striving more than ever to survive by [making budget cuts, and the public relations department is usually the first one to suffer from these cuts (Wenas, 2002).] Ananto, E. (2003). The development of public relations in Indonesia. In K. Sriramesh (Ed.), Public relations in Asia: An anthology. Singapore: Thomson Publishing. Wenas, M. (2002). Dampak krisis multi dimensi terhadap perkembangan profesi humas. |
[page 269]
The professional associations have not established a mechanism to encourage members to practice ethical public relations, leaving it to the discretion of each individual. Criticism about a lack of ethics does not come from within the profession, but emanates from the media and external observers. [page 265] The development of public relations rose to its peak with the government’s policy of privatization as a result of which all public companies listed on the Jakarta Stock Exchange began including public relations as an organizational activity that was usually vested in the Corporate Secretary. In the year 2000, under the presidency of Abdulrachman Wahid, the Department of Information was dissolved. This department had been controversial because it had been in the forefront of government efforts to control the press, boost propaganda, and practice asymmetrical public relations. The Current Status of the Profession Image of Public Relations [...] The common people view public relations professionals as those that only organize events and perform media relations. Whereas the media do appreciate the information subsidies they receive from public relations professionals of organizations, they also view these professionals as self-serving publicists. Some government leaders seem more appreciative of the importance of public relations to their activities. During the administration of President Abdulrachman Wahid, public relations reached its peak at the government level. Public relations consultants were hired to manage political campaigns. [...] Yet, too often companies do not realize the need to implement public relations until faced with a crisis, such as labor unrest, litigation, or accidents causing tragic loss of life. [page 266] However, especially after the financial crisis that hit Indonesia in 1997-1998, organizations have been striving for survival by making budget cuts. The public relations department is usually the first one to be affected when budgets need to be slashed. [...] Public relations in Indonesia has not yet developed into a specialization although there has been a significant movement in this direction in recent years. [...] To a large extent, top managers still expect public relations practioners to serve as a “fire brigade” when crises happen (Wenas, 2002). Wenas, M. (2002). Dampak Krisis Multi Dimensi terhadap Perkembangan Profesi Humas. Unpublished paper. |
Even though the source is mentioned a few times, it is not made clear how close the text is to the source. The copied reference to Wenas 2002 is unusual, as it is given in Ananto 2004 as an unpublished paper. |
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