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| [1.] Dsi/Fragment 232 01 - Diskussion Zuletzt bearbeitet: 2021-02-27 17:41:30 WiseWoman | Dsi, Fragment, Gesichtet, SMWFragment, Schutzlevel sysop, Verschleierung, Wrigley 2002 |
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| Untersuchte Arbeit: Seite: 232, Zeilen: 1-9 |
Quelle: Wrigley 2002 Seite(n): 46, Zeilen: 4 ff. |
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| [Obviously,] some female respondents in this study believe that gender differences are real, but they highlight these differences as positives.
This positive emphasis on gender differences may actually lead to empowerment for some women, who may otherwise become bitter and angry, which is not a wise approach if they are trying to win favor with management. Some of the female respondents believed that as more men share in family and home responsibilities, and more children are raised by women who have professional lives, that gender role socialization will shift to a more androgynous process where boys and girls are equally introduced to possibilities for their roles in society—as has occurred in developed countries such as the U.S. |
Clearly, some women in this study believe that gender differences are real and should be emphasized as positives.
This positive emphasis on gender differences may lead to empowerment for some women. It also helps to ease the bitterness and anger that can paint women into a corner that makes them appear defensive and hostile, a deadly approach when they are trying to win favor with management. Some of these women believed that as more men share in family and home responsibilities, and more children are raised by women who have professional lives, that gender role socialization will shift to a more androgynous process where boys and girls are equally introduced to possibilities for their roles in society. |
The source is not given. |
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| [2.] Dsi/Fragment 232 11 - Diskussion Zuletzt bearbeitet: 2022-01-01 16:17:22 WiseWoman | Dsi, Fragment, Gesichtet, Grunig Toth Hon 2001, SMWFragment, Schutzlevel sysop, Verschleierung |
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| Untersuchte Arbeit: Seite: 232, Zeilen: 11-23 |
Quelle: Grunig Toth Hon 2001 Seite(n): 328, Zeilen: 13 ff |
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| Several respondents of this study believed that learning how to conduct research is key, and many wished to learn more in depth. Therefore, female practitioners must be able to evaluate the results of communication programs and then educate management about public relations’ contributions. The true test of women’s success in public relations lies in the results they can demonstrate. Part of this is letting others in the organization know about their good work. If female practitioners can demonstrate results, they will be accepted by management–regardless of gender.
This theme is consistent with Dozier’s (1988) argument that female practitioners could gain the power they need to break through the glass ceiling by conducting scanning research –social scientific methods practitioners use “to find out ‘what’s going on’ among internal and external publics (p. 6). According to him, environmental scanning is essential not only for females, but for all practitioners because it gives them control over information, which is a scarce resource and is useful to the dominant coalition of an [organization.] Dozier, D. (1988). Breaking public relations’ glass ceiling. Public Relations Review, 14, 6-14. |
DEVELOPING COMPETENCE IN PUBLIC RELATIONS
Many of the women in our study said that equity for female practitioners will happen only if women develop the skills and knowledge needed to advance in public relations. They believed that being highly skilled helps keep doors open to women. Since information is power, women must constantly strive to learn more and refuse to be intimidated. Several research participants believed that learning how to conduct research is key. That is, female practitioners need to evaluate the results of communication programs and then educate management about public relations’s [sic] contributions. One agency owner said that the “true test” of women’s success in public relations will be in the results women can show. Part of this is letting others know about good work. One participant in a focus group said that public relations is being tested. If female practitioners can show results, women will be accepted by management—gender notwithstanding. Echoing this theme, Dozier (1988) argued that female practitioners could gain the power they need to break through the glass ceiling by conducting scanning research—social scientific methods practitioners use “to find out ‘what’s going on’ among internal and external publics” (p. 6). He explained that environmental scanning is important for all practitioners because it gives them control over a scarce resource (information) that is useful to the dominant coalition of an organization. Dozier, D. M. (1988). Breaking public relations’ glass ceiling. Public Relations Review, 14(3), 6-14. |
The true source is not given. |
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